Kidswear: Labels to watch
Children’s fashion today has to meet more demands than ever. It has
to be fun, appeal to children and adults alike, be compatible with
children’s sensitive skin and protect the planet for future
generations. The labels gathered here produce sustainably and make
sure that children not only have a good time wearing it, but also find
a habitable earth in the future – thanks to production in Europe and
the use of certified sustainable materials.
Bobo Choses was founded in Barcelona in 2008. From fun clothing and
accessories to wacky children’s books that give meaning to the
collections, Bobo Choses loves to tell stories in the language of
children. These stories are not only translated into fun clothes, but
also into illustrated books, stationery, fragrances, rugs, bags,
shoes, cups and plates.
Bobo Choses produces in an old toy factory two blocks from the
Mediterranean Sea, learning from the know-how of local manufacturers
to create products that respect the environment. Attention is also
paid to sustainability of production processes. “Environmental
protection is no longer an option, but the key to our future,” the
brand said by email.
Target group: Bobo Choses creates new products and services for
creative children and adults around the world who want to enjoy their
lives, have fun and grow up with creativity in the digital age.
Stockists/ Agency: Bobo Choses is sold by 600 retailers in 45
countries around the world. The main countries are Sweden, South
Korea, France, the UK, the USA, Japan, the Netherlands, Italy,
Germany, Belgium, Australia, Poland, Spain, Switzerland, Denmark and
Finland. There is a contact form for interested retailers on the
Prices (retail): T-shirts around 30 euros, trousers around 30 to 75
Bebe Organic was founded in 2014 by a mother of two and London
College of Fashion MA graduate, Birgit Kadak. After her first child
was diagnosed with an extremely sensitive skin condition, she was on
the lookout for natural and organic textiles, but only found products
that were synthetic and full of dangerous chemicals, or if
sustainable, too simplistic in design.
This inspired her to design her own collection with organic
materials, which eventually evolved into the Bebe Organic brand. All
Bebe Organic fabrics are sourced locally from Portugal. The main
fabrics in the collection are organic cotton and linen, wool and
recycled materials. To guarantee that the materials are organic, Bebe
Organic uses cotton certified by GOTS (Global Organic Textile
Standard) and OCS (Organic Content Standard) and a natural dyeing
process that offers a 100% chemical-free approach that guarantees
quality and longevity.
Target group: Parents who want to combine style with quality and
comfort. The collections are made to dress comfortably for any
occasion and can be passed down through generations as they have a
timeless look. “For any parent, grandparent or friend looking to buy
or offer something unique, our brand is the right choice,” the label
said via email.
Stockists/ Agency: Bebe Organic is sold at stockists around the
world, primarily in the US, Asia and Europe. It currently works with
one agent in China and two agents in the US. There is a contact form
on the brand’s website.
Prices (retail): tops between 20 and 70 euros, trousers between 25
and 75 euros, jackets and coats around 100 euros.
Play Up is a baby and children’s clothing brand founded in 2004
with the aim of creating a sustainable, ethical and fair brand and
proving that it is possible to reduce the significant environmental
footprint of the textile industry. All products are designed and
manufactured in Portugal. From design to delivery of the final
product, the concept takes an unconventional approach. Each Play Up
collection represents a new chapter, where the label collaborates with
an artist whose work inspires the collection. To do this, it works
with Portuguese artists and creatives and has all the pieces made in
its factory in a small village in the north of Portugal. This allows
for great control over all stages of production and the local approach
ensures that the entire production chain follows good fair trade
Stockists/Agency: Currently 95 percent of the collections are
exported. Play Up is represented in 800 shops and department stores
around the world as well as in its own online shop. Play Up works with
agents and distributors per country/per territory who represent the
brand. There is a contact form on the brand’s website.
Target group: Babies and children aged 0 months to 16 years.
Prices (retail): Prices depend on the country of sale and are set
according to the purchasing power of that country. Baby clothes are
around 20 to 50 euros, children’s clothes between around 30 to 100
Cam Cam Copenhagen
Cam Cam Copenhagen is a Danish family business founded in 2012 by
husband and wife team Sara Giese Camre and Robert Warren Paulsen.
After the birth of their daughter Olivia, the couple set out on a
search for timeless design products. The search turned out to be more
difficult than expected, which led to the creation of Cam Cam
Copenhagen to create high-quality, sustainable interior design for
children. It aims to provide a cosy, calming environment for babies
and children, which includes textiles. Sustainability and durability
are at the core of the label – from production to the final product.
Cam Cam Copenhagen is “one of the few brands in the industry to be
certified according to the following world-leading standards for
organic and sustainable production: GOTS, FSC and OCS,” according to
Target group: The brand’s target group is parents who value
elegant, Scandinavian design that is sustainably certified and
Prices (retail): The brand offers a complete product cosmos and
starts at 10 Euros. Wardrobes or beds are around 1,275 Euros.
Stockists/ Agency: Cam Cam Copenhagen is responsible for the
This article was translated from German